2026 · LEAD TIMES

营销日历

Marketing calendar

营销节点与建议预热时间。

Marketing moments and suggested lead times.

二月

February

预热 6–8 周6–8 weeks
预热 3–4 周3–4 weeks
预热 6–8 周6–8 weeks
预热 4–6 周4–6 weeks
预热 4–6 周4–6 weeks
预热 3–4 周3–4 weeks
预热 6–8 周6–8 weeks
预热 4–6 周4–6 weeks

三月

March

预热 6–8 周6–8 weeks
预热 4–6 周4–6 weeks
预热 6–8 周6–8 weeks
预热 3–4 周3–4 weeks
预热 4–6 周4–6 weeks
预热 3–4 周3–4 weeks
预热 4–6 周4–6 weeks
预热 4–6 周4–6 weeks

八月

August

预热 8–12 周8–12 weeks
预热 6–8 周6–8 weeks
预热 6–8 周6–8 weeks
预热 4–6 周4–6 weeks
预热 8–10 周8–10 weeks
预热 4–6 周4–6 weeks
预热 4–6 周4–6 weeks

十月

October

预热 8–10 周8–10 weeks
预热 8–10 周8–10 weeks
预热 4–6 周4–6 weeks
预热 6–8 周6–8 weeks
预热 8–12 周8–12 weeks
预热 10–14 周10–14 weeks

十一月

November

预热 8–12 周8–12 weeks
预热 2–4 周2–4 weeks
预热 6–8 周6–8 weeks
预热 4–6 周4–6 weeks
预热 10–14 周10–14 weeks
预热 6–8 周6–8 weeks
预热 10–14 周10–14 weeks

十二月

December

预热 8–12 周8–12 weeks
预热 6–8 周6–8 weeks
预热 8–12 周8–12 weeks
预热 6–8 周6–8 weeks
预热 4–6 周4–6 weeks
预热 8–12 周8–12 weeks
预热 4–6 周4–6 weeks
预热 4–6 周4–6 weeks

核验来源

Verification sources

NRF · Retail holidays and seasonal trends ↗U.S. OPM · 2026 federal holidays ↗Olympics · Milano Cortina 2026 ↗IRS · 2026 filing deadline ↗MLB · 2026 postseason schedule ↗Academy · 2026 Oscars ↗FIFA · World Cup 2026 ↗

平台大促与物流截止日仅在官方公布后更新;“预热时间”为规划建议,不是官方日期。

Platform sales and shipping cutoffs are updated after official announcements; lead times are planning guidance, not official dates.

完整来源账本Full source ledger